Launching a rug collection for your retail brand is exhilarating. But without a clear framework, you risk ending up with a mismatched assortment that confuses customers and gathers dust. A cohesive collection balances three core elements: sizing, color stories, and price points. Below is a step‑by‑step guide to building a line that feels intentional, sells consistently, and strengthens your brand identity. Step One: Master Your Sizing Strategy Size mistakes are the most commo