In today’s design-driven marketplace, brand identity extends far beyond logos and typography. It lives in every touchpoint—retail interiors, hospitality spaces, corporate offices, and even underfoot. Rugs, often underestimated, play a powerful role in reinforcing visual identity. Through custom dyeing, businesses can now translate their exact brand palette into textile form, achieving seamless cohesion across physical environments. This is where Pantone color rugs  become a s